Sample report (fictional HVAC company)

Report details

Report details
Prepared for	Ridgeline Heating & Air, Brookhaven Springs (fictional)
Website	ridgelineheatingair.example
Compared with	Lone Oak Air Services (fictional rival, named by the customer)
Checked on	October 28, 2026, 9:40 to 10:10 a.m. CT
What we checked	Both public Google Business Profiles, and the home, contact and quote pages of both websites on desktop and mobile
Report reference	MD-US-EXAMPLE-001

Summary

This example covers seven of the eight areas we check, ranked by how directly each one stands between a searcher and a call or quote request. Five show a gap, one needs a quick test by you, and one showed no gap.

Summary of results, ranked
Rank	Area	Result
1	Services list	Gap found
2	Unanswered reviews	Gap found
3	Tap-to-call on mobile	Gap found
4	Hours and phone match	Gap found
5	Google posts	Gap found
6	Form confirmation	Needs a test
7	Business description	No gap found

What the results mean. “Gap found” means we found something missing or inconsistent, and your rival’s profile or website shows the same item more completely. “Needs a test” means we can’t confirm it from outside without sending a fake inquiry, so we ask you to test it. “No gap found” means it looked complete on the date we checked.

This example shows one rival. The Quick-Win Pack compares three local rivals and includes the full set of rewrites, review replies, posts and the review-request kit.

Findings

1. Services list Gap found

What we found

Your Google Business Profile lists a primary category of “HVAC contractor” and no secondary categories. The Services section is empty. A homeowner who opens your profile can’t see that you do furnace repair, AC installation or heat pump service.

Evidence

Google Maps, profile for Ridgeline Heating & Air, viewed October 28, 2026, 9:40 a.m. CT:

Category: HVAC contractor Services: (none listed)

Rival, Lone Oak Air Services, viewed at the same time:

Categories: HVAC contractor, Air conditioning contractor, Furnace repair service Services: 14 listed, including Furnace repair, AC installation, Heat pump service, Duct cleaning

Check it yourself

Search “Ridgeline Heating & Air” on Google Maps, open the profile and tap “Services”. Then do the same for Lone Oak Air Services.

Suggested fix

Add “Air conditioning contractor” and “Furnace repair service” as secondary categories, if they describe your work. Add these services, with a one-line description each:

Furnace repair: Same-week repair for gas and electric furnaces, all major brands.
AC installation: New central air systems sized for your home, with a written quote.
Heat pump service: Seasonal tune-ups and repairs for air-source heat pumps.

The Quick-Win Pack includes the full list, written from the work you tell us you do.

2. Unanswered reviews Gap found

What we found

21 of your 30 most recent Google reviews have no reply from you, including 3 reviews of 3 stars or lower. Your rival has replied to 28 of its 30 most recent reviews.

Evidence

Google Maps, Reviews tab sorted by “Newest”, both profiles viewed October 28, 2026, 9:45 a.m. CT:

Ridgeline Heating & Air: 30 newest reviews, 9 with an owner reply Lone Oak Air Services: 30 newest reviews, 28 with an owner reply

Check it yourself

Open your profile, tap “Reviews”, sort by “Newest” and count the reviews without a “Response from the owner”.

Suggested fix

Reply to each review, starting with the lower-rated ones. A reply to a 2-star review might read:

Thanks for telling us about this, Dana. We’re sorry the first visit didn’t fix the problem. Please call our service manager on (555) 010-0142 and we’ll put it right.

The Quick-Win Pack includes a drafted reply for every unanswered review. You post them, or we do if you choose done-for-you.

3. Tap-to-call on mobile Gap found

What we found: On a phone, the number in your website header is part of the logo image, so it can’t be tapped to call. Your rival’s header shows a “Call now” button that opens the phone’s dialer.
Evidence: ridgelineheatingair.example home page, viewed on a 390-pixel-wide mobile screen, October 28, 2026, 9:52 a.m. CT. Page code:
<img src="/logo-phone.png" alt="Ridgeline Heating & Air"> (no tel: link found on the page)
Check it yourself: Open your website on your phone and tap the phone number in the header. If nothing happens, it isn’t a tap-to-call link.
Suggested fix: Add a text phone number with a call link to the header, for example:
<a href="tel:+15550100142">Call (555) 010-0142</a>

4. Hours and phone match Gap found

What we found: Your Google profile says you are open Saturday 8 a.m. to 2 p.m. Your website contact page says you are closed on Saturday. The phone number in your website footer also differs from the one on Google.
Evidence: Viewed October 28, 2026, 9:58 a.m. CT:
Google profile: Sat 8:00 AM – 2:00 PM · (555) 010-0142 Website /contact: “Saturday: Closed” Website footer: (555) 010-0199
Check it yourself: Compare the hours and phone number on your Google profile with your website’s contact page and footer.
Suggested fix: Decide which hours and number are right, then make both match. If (555) 010-0199 is an old line, replace it in the footer:
Ridgeline Heating & Air · 418 Mill Creek Road, Brookhaven Springs · (555) 010-0142 · Mon–Fri 7 a.m.–6 p.m., Sat 8 a.m.–2 p.m.

5. Google posts Gap found

What we found: Your last Google post was published in March 2026. Your rival has published 6 posts in the last 90 days, including a fall furnace tune-up reminder.
Evidence: “Updates” section on both profiles, viewed October 28, 2026, 10:03 a.m. CT:
Ridgeline Heating & Air: latest update March 14, 2026 Lone Oak Air Services: 6 updates since July 30, 2026
Check it yourself: Open your profile and look for “Updates” or posts from the owner. Note the date of the latest one.
Suggested fix: Publish a short seasonal post, for example:
Cold nights are coming. Book a furnace tune-up before the first freeze: we check the burners, filter, flue and safety controls, and tell you about anything that needs attention before you spend money on it. Call (555) 010-0142.

6. Form confirmation Needs a test

What we found: Your “Request a quote” form sends to a page we can’t see from outside, and the page code doesn’t show a confirmation message. We don’t send test inquiries to a business’s form, so we can’t confirm what a customer sees after pressing “Send”.
Evidence: ridgelineheatingair.example/quote, page code viewed October 28, 2026, 10:06 a.m. CT:
<form action="/quote" method="post"> … <button>Send</button> (no success message found in the page)
Check it yourself: Send one test request through your own form from your phone. Check that you see a clear message, and that the request arrives in your inbox.
Suggested fix: If there’s no message, ask your web person to show this after a successful send:
Thanks, we’ve got your request. We reply to quote requests within one business day. For urgent repairs, call (555) 010-0142.

7. Business description No gap found

What we found: Your description says what you do, which towns you serve and how to get a quote. We didn’t find a gap here.
Evidence: Google profile “From the business” section, viewed October 28, 2026, 10:10 a.m. CT.
Check it yourself: Open your profile and read the “From the business” section.
Suggested fix: No change needed.

What happens next

Fix these yourself using the suggested changes, or choose done-for-you and we make them with Manager access that you grant and can remove at any time. We never ask for passwords.

This report describes what we saw on public pages on the date shown. It is information, not legal advice, and it doesn’t guarantee any change in ranking, calls or jobs.

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